Start small, stay focused, then scale up
The success of the smart phone is an example of how a new product, capturing the imagination of the consumer can come to dominate a new niche in the market. Today we increasingly talk about internet accessing devices. Mobile computing is the new normal.
Develop an effective supply chain delivery system that reaches the maximum number of customers at the minimum cost. This can lead you to a global mass market that transcends the limitations of local markets.
This does not reduce the importance of building genuine human relationships with consumers.
Here’s is the challenge. How do we utilize the human experiences of consumers in our local market to reach out to a bigger market over the internet?
The answer lies in understanding traditional marketing principles and learning how to use the electronic media to communicate the human stories of local consumer experience to a wider audience.
The following areas are worth working on when planning the marketing of your product or service:
Practice Continual Learning
Keep reading about developments in the market. Get to understand your market.
Identify Your Niche
Find your niche by analysing who the current providers’ target.
Conduct Trials And Test
Test marketing is critical. The information received can be used to improve on your product, service and/or delivery.
Work On Consumer Awareness
Launch a campaign to help consumers better understand their desires, wants and needs. Serve the consumer with information that educates the consumer.
Build A Relationship With Consumers
Engage in real dialogue with customers. The deeper the relationship the more loyal the customer will be.
International Business Consultant