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Marketing advocate

1/29/2015

1 Comment

 
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Build Cyber Business Relationships
Be the Chief Consumer Advocate


Business is about generating profits. This requires innovations that trigger demand for your products and services. To stimulate innovation empower marketing with technology tools to analyse consumer feedback for a better understanding of what will trigger the consumer to make a decision to buy.  

Technology today is moving towards converging the cyber and physical world. This means businesses need to:
1. Respond to consumer request for information on demand; and,
2. Be responsive to demands for customizing of products and services.

One size fits all products are giving way to tailoring to the taste of consumers.
How can your business do this and remain profitable?

It is important to have a two way conversation with consumers. We need to utilize technology not to replace but to support human interaction in the market place.

Internally, a business must establish open communications between finance, operations and marketing.

The role of marketing now goes beyond promoting products and services with the sole aim of generating sales. Marketing involves building customer relationships that encourage customers to identify the marketing person as the consumer’s advocate within the business. This advocacy can drive innovation in a direction that increases consumer confidence.

Give marketing the tools to build consumer trust and create opportunities for interaction with customers. A skilful use of web based content and physical meetings can encourage customer feedback that analytical tools can process into actionable information for business and market planning.

Use of technology in a business can also result in greater internal interaction across business areas and improve decision making. Maximum benefit from technology in business is achieved when a learning culture based on responsiveness to consumers is adopted.

A website with videos that provide a preview of your business offerings should be supported with follow up presentations that encourages the buying decision. To shift into high growth a business needs to be able to broadcast content effectively and respond to customer feedback in a timely manner.

Technology is most effective when utilised to implement a business plan that encourages greater responsiveness to customers. This is best achieved by aligning points made at meetings with information on websites and your business plan.

Siddha Param
International Business Consultant

Reboot your business plan for sustained high growth

Do share this article on social media and with those interested

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Global Mindset

1/21/2015

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Global Business Mindset
Knowledge promotes growth


Sharing timely knowledge with consumers can promote and grow your business.

Business opportunity is being driven by action founded on innovation fueled by knowledge. Both businesses and consumers are continually acquiring knowledge through cyber information highways of websites and media channels.

Business is about trust established between suppliers and consumers. To be an effective supplier that customers are willing to pay requires a business organization able to convince consumers this is their trust provider.

Ever seen the delight a baby expresses through a satisfying laugh when interacting with a trusted adult? That is the type of bond businesses need to establish with consumers. For this to happen your business organization needs to become a trusted source for information that educates the consumer. This results in consumer knowledge that drives a desire for products and services offered by your business organization.       

The internet and mobile technology devices have now become our “knowledge portal” that informs and educates as well as our “digital mall” that allows us to buy on line with delivery to be made to our home, office or even the trunk of our car in a parking lot. It is our consumer choice.

Humans are social beings. We naturally assess the people we meet. The internet now allows us to put our message out through recognized community platforms in the format of written words, audio and visual.

A web based video allows business organizations to speak directly with prospects and customers with a human face. The video is a medium that can record, preserve and transmit your best writing, audio and visual presentations. It can also capture the atmosphere and mood for all eternity.

We see “classical movies” played on television over and over again, year after year especially during the holiday season. There is always an audience that remain captivated.

A well-crafted story about your business that introduces you and what your business can do for the audience can be your “classical mini-movie” production.

People will trust and talk about informative stories produced as a video that can be easily shared through e-mails and on social media.  

A trusted story available 24/7 repeatedly viewed and transmitted can prompt consumers to go to your online or physical store to make purchases.

So, get online on a video and promote your business with a presentation that captures the best of you and your business.

Siddha Param
International Business Consultant

Reboot your business plan for sustained high growth

Do share this article on social media and with those interested



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January 15th, 2015

1/15/2015

0 Comments

 
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Expand and Grow Your Business
Find opportunity amidst change


The very nature of a global economy is, it creates uncertainty and opportunities very often at the same time.

Having a global opportunity mindset can lead to business consolidation and expansion.

It is said, expansion is life and contraction is death. Very often 80% of business comes from the 20% of loyal customers who need to be constantly cultivated and encouraged to remain loyal. However, it is important to not put all your eggs in one basket.

Consolidation and expansion through cost effective promotions is a key component for growth in a fluctuating economy. It is the most adaptable businesses that survive and thrive under all economic conditions.

Businesses that have adopted social media and smart technology are finding markets through cyber-connections. The truly successful businesses have an online community around the products and services offered. Websites are being transformed into platforms for video promotions. The mantra in internet research is, why read an online article when you can listen to a video explaining the product.

All businesses need to have an online video presence. In order to not get “lost in cyber space” it is vital to have an online community utilizing websites, cross-hostings and social media to promote video presentations.

Imagine being able to make your presentation to individuals at their computer and on their smart devices. A video promotion allows you to speak to prospects and customers at their convenience.

You can be at a business exchange meet with the ability to tell people what it is that you offer 24 hours a day, 7 days a week. This multiplies the reach of your sales pitch and makes it available on demand at the convenience of prospects and consumers.

Create an online presence that allows your business to stay open all day all year round. Seek out business consultants to work with your team to identify and reach your niche market. Serving the customer at the customer’s time of choosing is quickly becoming the new normal. Seize the opportunity this offers.

Remember, a video can turn viewers into fans , consumers  and advocates


Siddha Param
International Business Consultant

Reboot your business plan for sustained high growth


Do share this article on social media and with those interested


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BIG DATA January 07th, 2015

1/7/2015

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Business Planning and Big Data
Knowledge leads to wise action


We are in the realms of information overload in the business world. Every business leader knows the competition believes in innovation, change and adapting to evolving consumer demands. Useful information is the key to making the right decision in a timely manner.  

Guts & Glory
Guts, instinct and educated guesses are no longer as effective as informed decision making. We all need to be on top of the game and stay current with trends. Using past experiences and knowledge to out-perform the competition is no longer enough to sustain success. We have been told that, “He who hesitates is lost”. After all success comes to those who dare and act. However, it is also true that the better prepared tends to win more often.

The Information Reality
Big data is the buzz word in marketing and sales. We have to, “Look before we leap”. Understanding consumers is critical. To deliver the right message it is important to tailor information to satisfy the concerns of consumers.

There is plenty of consumer feedback circulating through the world-wide-web. Businesses and consultants are constantly analysing data from consumers, industry players, technology providers and professional advisers. All this data is then converted into actionable information on business efficiency and consumer demand.

In a knowledge driven economy the better informed business leader is able to act decisively. If you are able to anticipate change you can be the change leader that stays ahead of the competition.

We have all seen how, yesterday’s science-fiction movies have become today’s technology. Why is this so? Did information technology businesses get inspiration from science fiction?

The reality is more complex. A reason why good science -fiction stories are entertaining is because they are often based on sound scientific theory even though the technology may not yet exist. Successful technology entrepreneurs all have one thing in common. They hire the best engineers and designers to create the products.

The Knowledge Advantage
Today’s business requires a team of experts in various fields from production to management, finance and marketing. To be competitive the business needs to inculcate a customer centric mindset in all areas of business. The customer is the leader. A continual feedback about customer experience needs to be conveyed to all team members in the business and not just to those involved in marketing.

You can use technology and computing software in data analysis of both internal business performance and external consumer experience. The data has to be converted into usable information for business decision making.

Technology that performs big data analysis can help you to:
1. Track inventory and sales cycles so you can respond to changes in the markets
2. Evaluate team performance so that you can better utilize your resources
3. Segment markets to tailor products and services to satisfy specific needs
4. Make better and more informed business decisions in a timely manner
5. Obtain feedback on products to drive innovation and creation of new products

Data gathering and analysis is most effective when applied in a business with a culture of learning. This requires a business team that embraces change by constantly seeking out advice from specialist in the different areas of business management and leadership.

Siddha Param
International Business Consultant

Reboot your business plan for sustained high growth


Do share this article on social media and with those interested

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