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February 24th, 2014

2/24/2014

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Acting On Market Knowledge
A key success ingredient


The knowledge economy rewards business that are best able to adapt and respond to changing consumer expectations.

Business plans should have a built in mechanism to gather market intelligence on developments in the industry.



Process the the information into actionable knowledge. This is critical to continuing to be relevant in a market that is constantly evolving.

Timely action
based on industry and product knowledge can lead to both greater profits and market share.


Build a team of internal experts and external consultants who can give you a well rounded perspective of business opportunities.

Join meetings where you can discuss ideas and obtain a fresh perspective. This will help you to be a more knowledgeable and effective business leader.


Siddha Param
International Business Consultant


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Customer satisfaction consumer confidence

2/12/2014

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Serving Customers with Excellence
Promoting positive experiences

The lessons we learn from successful companies include the importance of investing in research and development of markets. This ensures products are tailored to local taste. The aim of business is to profit from delivering positive experiences to consumers.

In today’s world it makes good sense to serve local demand by delivering global quality.

Businesses should take advantage of data available through research by consultants who have sources of local knowledge and timely information.  

You can test market a product in a targeted local community before expanding into the rest of the country. Market studies as to which local community to select for initial entry and expansion strategies based on sound advice can increase the potential for stronger growth of market share and profit margins.

Quality assurance is a key factor in building market acceptance of new products and services. Be transparent with how quality control is maintained. Provide information on quality of ingredients and safe production processes. This creates confidence.

The greater the transparency in production and delivery the greater will be the customer’s confidence and the higher will be your business growth.

Siddha Param
International Business Consultant
Winnipeg, MB, Canada


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