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Productive Leadership

5/27/2015

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The Art of Productive Leadership
Achieving more while doing less


Swiss Chocolates come from a country that produces no cocoa. In fact, it has been said that Switzerland is an expensive place to locate a factory. But we find consumers worldwide willing to pay premium pricing for premium quality Swiss chocolates.

To deliver premium quality requires an attitude and values that embraces delivering high quality in a timely and consistent manner. This requires a modern well-organized system run by highly efficient leaders.  

All business leaders have the same 24 hours to achieve their personal and business goals. Successful leaders have the right values that guide them in making personal and business decisions.

Studies indicate that productivity declines when we work more than 50 hours a week. It is vital to take the weekend off to rejuvenate and refresh your body and mind. When your business values are in harmony with your personal values, time away from work becomes a stimulant that increases work productivity.

To be a more productive leader focus on the following:

Take Time-out
Today’s business world operates 24/7 but you should not be working 24/7. Avoid burn-out and reduced productivity by planning for the week ahead before you leave work. Delegate as much task as possible to qualified individuals. Automate your business where possible. Without auto-pilot there would be less flights connecting people and places worldwide.

Set up guidelines and a protocol for responding to emergencies and critical business matters. When away from work take time to enjoy life. Organize your “Me time” as well as your “Family & Social time”.       

Thinking Time
It is important to be well rested and to have time to think and reflect on personal and business matters. Very often an, “Aha! Moment” comes at the least expected moment in time.

Archimedes a famous ancient Greek mathematician is reputed to have had his “ Eureka” moment about volumes and density while taking a bath. In his excitement he is said to have run out into the streets naked shouting out his discovery.

Walk The Talk

Productive leaders achieve sustained high performance and attain goals by being consistent in their words and action. The best leaders lead through example. They will set out a vision and perform the necessary task set out in their plan of action.

Business success comes to those who dare to articulate a plan and take action. It is the “follow through” on your ideas that leads you to achieving your goals. The confidence to act decisively comes from having positive values that are personally uplifting. Create a work and personal life balance that is energizing and allow this energy to drive your business towards success.

Siddha Param
International Business Consultant

Reboot your business plan for sustained high growth

Click For Link To:

CENTRE FOR EXCELLENCE

BUSINESS EXCHANGE DIRECTORY

Do share this article on social media and with those interested


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CONSULTANTS, MENTORS, MASTERMINDS

5/21/2015

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Your High Impact Board of Advisers
Consultants, Mentors & Masterminds


Many large corporations have a board of directors consisting of experienced specialist who provide advice that enables a chief executive and his team to run the business more efficiently. Smaller businesses may not have the advantage of such a separate board of directors to advise and support the owner operator.

A small business can acquire the leadership and management advantages of larger corporations by assembling a team of specialist advisers who can mentor and guide the business towards high growth.

There are many experienced individuals who are very willing to share their knowledge with those new to a business. To benefit from the experience of knowledgeable individuals we must take the initiative to ask for advice and assistance.

A young manager joined a large corporation headed by a well-respected senior corporate leader. This leader was known as a person who did not indulge in casual conversation. The young manager was told by the staff that the corporate leader was too busy to have time for juniors. However, the young manager discovered that if he did his research on a task and stayed late at the office he was able to get a few minutes meeting time with the corporate leader.

By staying late regularly the young manager was able to meet the senior corporate leader and gain deep insight into how to lead a business. These brief late evening meets helped the young manager to fast track his knowledge growth. This gave him the confidence to venture out with his own business picking up clients the large corporation would not normally take on.  

A team of experienced advisers can accelerate business growth by sharing their knowledge.

Assemble a group of experienced business individuals from the mentors, mastermind leaders and consultants you meet, to help you grow your business more effectively.

Creating a board of experienced advisers to provide advice, guidance and encouragement results in the following advantages:

Your Specialist Business Team
By having specialist from various fields available to advise you on the different areas of business such as finance, marketing, innovation and operations you can make better decisions.

Overcome Limitations of a Sole-Operator
More heads are better than one. Having a board of advisers to help you make decisions and implement your action plan helps you achieve goals in a timely manner.

Grow Collaborative Opportunities
Members of your board of advisers could become collaborators that provide expertise your business may not have. This can lead to your business being able to take on projects that require expertise not available within your business.

Expand Your Network
You could find new business opportunities through the networks of contacts of members on your board of advisers. Conversely you can promote the business of your advisers within your existing network.

Grow Your Knowledge
In today’s information driven market the more knowledgeable you become the better will you be able to identify and benefit from opportunities.

It is worth investing time in assembling a board of experienced and knowledgeable advisers to help you grow your business.

Siddha Param
International Business Consultant

Reboot your business plan for sustained high growth

Click For Link To:

CENTRE FOR EXCELLENCE

BUSINESS EXCHANGE DIRECTORY

Do share this article on social media and with those interested

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Customer Loyalty

5/14/2015

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Customer Loyalty And High Growth
Nurturing your marketing advocates


To be competitive, businesses need to focus on efficient production, finance, organizational performance and marketing. Managing these essential components well can lead to sustained profitability.

However, a common refrain in business is, “the customer is the most important person in the business”. This is because, without customers to buy and pay for what your offerings there is no business.

Customer Advocates
Keeping the customer satisfied is not just the function of the marketing and sales department. For the customer the purchasing experience involves all departments from production to finance and marketing all doing their part to deliver a positive customer experience.

You can increase sales by giving customers an experience that encourages them to be your marketing advocate spreading the word about your offerings through their social and professional networks. This can result in new customers who trust the recommendation of a satisfied customer they know.

Business Challenge
The business challenge is in creating positive experiences that customers will naturally promote within their circle of influence. Golf is indeed a contact sport. Stories of the benefits of a product narrated to “contacts” over a round a golf can convince prospective customers within such a niche segment.

Focus on identifying the customers who are most enthusiastic about your business offerings. Invest in cultivating and understanding these enthusiastic customers so they become loyal repeat customers. These customers are the ones who can help to promote your business and encourage new customers to do business with you.

Loyal Customers
The best way to identify loyal customers is to ask them if they will recommend your product or service to someone else. High growth businesses have a high number of customers who will recommend products and services to others. This happens when the business recognises and acknowledges customer loyalty.

Loyal customers are advocates who can act as a free marketing department of your business. Give information and create opportunities for them to talk up your business to their friends, family and colleagues. A successful car dealership uses the tag line, “Where customers send their friends and family”. The inclination of loyal customers to introduce new customers at no charge to the business can help reduce the cost of marketing to gain new customers.

Building a loyal customer base goes beyond providing customer satisfaction. The true test is in understanding why highly enthusiastic customers will recommend your business to others.

Customer Feedback
Create a customer feedback program to measure the percentage of customers who will recommend your business. Use this program as an operating management tool to provide excellent service. Reward your team members for increasing the number of loyal customers who return as repeat customers and who recommend your business to others.   

There is a story of an Indian beer company that decided to sell their beers through tandoori restaurants in Britain. Initially the beer company suggested to the restaurant owners that they recommend the beers when taking meal orders. Instead of recommending the beers the restaurant owners placed beer bottles on the tables. As new customers saw the regular customers drinking the beers they too started ordering the beers. The regular customers of the restaurants became the loyal customers of the beer company promoting the beers through their actions. This was indeed a case of actions speaking louder than words.

Marketing Cost
The cost of marketing to create awareness and outreach to new customers can be greatly reduced by utilising the enthusiasm of loyal customers to promote to family, friends, colleagues and the wider community. Invest in building a team of loyal customers who will advocate for your business and create a path to high growth.

Siddha Param
International Business Consultant

Reboot your business plan for sustained high growth

Click For Link To:

CENTRE FOR EXCELLENCE

BUSINESS EXCHANGE DIRECTORY

Do share this article on social media and with those interested


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Leadership Team

5/7/2015

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A High Quality Leadership Team
Promote results focused action 


Today’s business leaders know that good leadership skills can result in increased business performance and greater productivity.

We see many examples of what appears to be natural leadership skills and instinct. One example is of an entrepreneur who started with a music record business. This grew into a diversified group of businesses that include airlines, mobile phones, radio, banking and even space travel. The friendly grin and bubbly personality fuels debate as to whether leadership skills can be learnt. But the kind of high growth described can only be achieved with an effective leadership team leading the various operations.  

Refining your leadership skills can make you more effective at increasing business performance.

Be Encouraging
Your leadership team can get people to perform at their best by getting genuinely interested in them as human beings. Spend time understanding what motivates individuals in your business and encourage them to give their best.

Your leaders should boost self-confidence of each individual by recognising positive contributions. Leaders should be aware of the social dynamics within the business organization. They must promptly intervene to prevent or resolve any conflict that can negatively impact performance.

Focus on Getting Results
Communication is a two way street. It is not enough to communicate the vision, mission and goals to those involved in performing tasks. Your leaders must focus on achieving results. This requires the ability to prioritize and get individuals to act on completing the most valuable task fist.

Value Alternative Points of View
Leaders should invest time in understanding the points of view of the various stakeholders in the business before making decisions. Feedback from industry experts, consultants, suppliers, staff from the various departments and customers can give a leader a better understanding of the issues surrounding a matter to be decided upon. Leaders need to avoid biasness by sticking to an objective point of view when deciding the best course of action.

Implement Effective Solutions 
To solve a problem, leaders should gather, analyse and evaluate all available information. All possible solutions should be assessed for inherent strengths and weaknesses. This process is critical to getting to the right solution. Leaders should avoid solutions that create other problems.

The above factors impacting on leadership effectiveness is a guide that your leadership team can build on and adept to the specific needs of your industry and the unique personalities involved in your business.

Siddha Param
International Business Consultant

Reboot your business plan for sustained high growth

Click For Link To:

CENTRE FOR EXCELLENCE

BUSINESS EXCHANGE DIRECTORY

Do share this article on social media and with those interested

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