Promoting positive experiences
The lessons we learn from successful companies include the importance of investing in research and development of markets. This ensures products are tailored to local taste. The aim of business is to profit from delivering positive experiences to consumers.
In today’s world it makes good sense to serve local demand by delivering global quality.
Businesses should take advantage of data available through research by consultants who have sources of local knowledge and timely information.
You can test market a product in a targeted local community before expanding into the rest of the country. Market studies as to which local community to select for initial entry and expansion strategies based on sound advice can increase the potential for stronger growth of market share and profit margins.
Quality assurance is a key factor in building market acceptance of new products and services. Be transparent with how quality control is maintained. Provide information on quality of ingredients and safe production processes. This creates confidence.
The greater the transparency in production and delivery the greater will be the customer’s confidence and the higher will be your business growth.
International Business Consultant
Winnipeg, MB, Canada