Tell your story to generate sales
Many of the well-known names in information technology got into computing because of their passion and not because they wanted to make lots of money. The story of their start-up years resonate with us because they help us realise that with limited finances we can succeed with an idea.
An authentic story of your early start-up years can create a relationship by drawing the audience into your experience. This relationship can encourage a belief in your product, creating sales opportunities.
Major brands from cars, to electric home appliances, breakfast cereals, fast-food chains and information technology products all have an authentic story of the founders’ start-up years. These stories inspire us because they are based on positive values that drove the pursuit of something worthwhile.
To succeed you need to tell the story of “why” you are inspired to promote the products and services you sell. Identify the values that make your story compelling by asking the following questions:
1. What is your true passion?
It is passion that compels us to want to wake up every day to work on succeeding with our chosen field of specialisation.
2. What are the values that drive your passion?
Our core values define us and when we act based on these values, we come across as authentic. This makes us consistent in our messaging over the long term building trust in what we offer.
3. What do people see as your strengths?
Ask the people who care for your well-being as to what are your personal strengths. These may be members of your family, your community, friends and/or colleagues.
4. What does your business team refer to you on?
Make a list of the common things your business team refer to you for assistance, support or clarification. This exercise can help you to identify your skills and knowledge which in turn can help you to appreciate your core competencies and personal values.
5. What makes you unique in what you do?
It is said that we all only have enough time to be our true selves. Look at yourself in the mirror and get to know the person you see. With technology in hand you can even record a video of yourself for self-evaluation. Identify what makes you feel comfortable and what actions make you more self-confident.
To succeed in sales we have to tell our story with conviction by sharing our passion with our audience.
High growth businesses pursue excellence with passion that is shared with consumers
through brands that delight.
Share your passion with your audience and enjoy the positive results.
International Business Consultant
Reboot your business plan for sustained high growth
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