Deliver what customers want
Do your current business practices encourage sales?
Doing business the way it has always been done by industry players may not be the best way to be competitive in a continually changing world.
It was time to renew the internet security software. The user logged onto the software providers website to pay for a renewal licence online. After keying in credit card details and clicking the buy button the customer found no confirmation of sale.
Upon checking the account online it was confirmed that the transaction did not go through. Frustrated the user went through the traditional way of making a purchase by driving out to a “big box store” to pick up a box which stated there was no CD inside. There was only a code on a small card to key in online to download and activate the internet security software.
Cloud computing may soon make both the above practices for renewal of internet security obsolete. With cloud computing all our data can be saved onto a giant server with the most up to date internet security. No worries about hackers accessing our home personal computer. This will mean no more need for renewal of a separate internet security license. We get to reduce our carbon foot print by eliminating driving to a big box store to purchase a box which is practically empty except for a little card with an access code on it and a piece of paper with instructions. In fact the whole supply chain of manufacturing, transportation and store shelf space for such software can be eliminated further reducing the carbon foot print of an entire industry.
Cloud computing is an innovation that allows a company to become a market leader by delivering a better customer experience. As internet connectivity speeds start increasing dramatically a new information superhighway may reduce our need for cars, roads and big box store.
One of the most significant shifts in consumer behaviour has come from the multimedia broadcast industry. It used to be that movies and multimedia advertising could only be broadcast in cinemas and on television.
Today with very little cost you can produce your own video advertising for broadcast through the internet. You can combine this with a telephone number for prospects and customers to contact you for prompt service. This is a great way to utilize technology to provide a human element that encourages sales.
Shift into an innovative state of mind to re-invent your business by asking the following questions:
1. Has customer experience and expectations changed?
2. Are new technologies challenging your traditional practice?
3. Can you reduce risk for customers to encourage financial commitment?
4. Can you reduce cost while helping employees complete task more easily?
5. Can you improve product quality or customer experience to enable premium pricing?
To succeed you need to always question, research, analyse and take decisive action. As consumer expectations continually evolve sustaining business success requires a culture of innovation that benefit and delight both producers and customers.
International Business Consultant
Reboot your business plan for sustained high growth
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