Growing beyond life-cycles
Business leaders who succeed focus on seizing opportunities while motivating a team to deliver high quality for premium pricing.
The technology companies that made computers a part of our lives have been led by entrepreneurs driven to seize opportunities to deliver innovative products.
Many technology companies have emerged, initially earning millions of dollars only to subsequently go bankrupt. This was mainly due to a dependence on a single product that went through a life-cycle “bell curve” of rapid growth in demand, peaking at a certain point and declining in popularity with consumers within a short time.
Too many businesses go through a “bell curve” pathway of growth, peak performance and then decline that mirrors their product life-cycle.
Opportunity Focused Leadership
A business has the potential of growing beyond the lifetime of the founding entrepreneurs.
A classic example is of an opportunity focused leader who shifted his company from being a desk top computer designer to a designer of slim pads and smart phones. These devises now allow us to surf the internet practically anytime anywhere. This is remarkable because technology companies tend to have a shorter life span then companies in other industries.
Businesses need to seize market opportunities and establish efficient operations to deliver quality products that satisfy customers.
Operations Focused Leadership
Focusing on establishing an effective business operation leads to business high performance, productivity and predictability. However, this could result in being too tied to a product life-cycle. An operations focused leader encouraged his company to work on software improvements for desk top computers. Unfortunately, the company missed out on market opportunities in smart computing devises.
For long term growth we need business leaders focused on seizing opportunities in an evolving market.
Opportunity focused business leaders:
1. Seek out unorthodox methods
2. Keep looking out for the next big thing
3. Dare to do something different when logic dictates a change is needed.
4. Have a grand vision of how to remake the world into a better place for consumers.
All businesses need opportunity focused leaders in their team to help sustain long term growth that compliments the efficiency delivered by operations focused leaders.
International Business Consultant
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