Take informed, knowledgeable action
An employee at a North American café returns from an eco-adventure holiday in Central America. She convinces her employer to invest in a beachfront café at her vacation destination that she agrees to manage. The investor is able to monitor the café’s business online with real-time video feeds and online accounting of transactions utilizing a sales and inventory control software.
Another entrepreneur living in Australia has a pet store in South East Asia. He too is able to use the internet to stay connected 24/7 with his business.
It used to be that only a big Multinational Corporation (MNC) could operate a network of stores globally with a sophisticated management system and a huge team of staff in finance, operations, and marketing.
Global free trade is for all businesses small, medium and big. All you need is the right business consulting advice and management software to run a network of small businesses across the city, province, country or the world. The choice is yours.
With the right business knowledge and leadership skills you can operate a Micro-Multinational Enterprise (MME).
We are all influenced by information from multiple sources and media from all over the world. This information is constantly reshaping consumer tastes and choices worldwide. There are large consumer markets across cities with similar lifestyles and desires as those who buy your products and services locally.
All Business Is Local
The local diner has to compete with the international franchise store down the road. An entrepreneur can create a local store or start with a franchise to enjoy the advantages of a franchisor providing an efficient production, marketing and delivery system.
As one of several franchise outlets in the city a franchise store’s market may be predominantly customers from the local neighbourhood. A unique independent brand store on the other hand, may get a citywide market. Either way, the leadership response to information on the target market can determine the degree of success for the respective businesses. .
Knowledge Driven Leadership
Leaders need wet-ware to leverage technology to create successful world-class business systems. Wet-ware is the human computational skill that helps us better utilize technology.
To run a profitable local business in an environment of global competition you need knowledge driven leadership.
Technology is no substitute for knowledge and leadership skills. Technology can however, give an added advantage to knowledge driven s leaders. The best MNCs have a board of directors and management team made-up of individuals who have specialist knowledge, skills and experience. The board and management will regularly seek advice from consultants to get a fresh perspective and a holistic view to improve decision making.
For small and medium enterprises (SMEs) to remain competitive it is necessary to assemble a team of consultants and specialist advisers to provide high quality services to compete with other local businesses and MNCs for a share of the market.
We see larger MNC warehouse stores being set up in medium population size cities to serve a cluster of small population size cities and towns over a wide geographical area.
Business leaders in local communities can compete in such an environment by focusing on consulting and learning to improve efficiency in the following areas:
1. Leading A High Powered Business Team
1.1. Build business and consumer networks
1.2. Work with consultants and specialist
1.3. Establish an efficient supply chain
2. Utilizing Leadership Action Plans
2.1. Provide consumers with quality assurance
2.2. Establish an efficient system to deliver customer satisfaction
2.3. Leverage the advantage of combining global sourcing with local value add
3. Developing A Loyal Niche Market
3.1. Analyse information to understand the local consumer culture
3.2. Encourage advocates to promote products and services
3.3. Build a following through traditional and online media
To succeed, 21st century leaders need skills to seek out and profit from opportunities in a highly networked world.
International Business Consultant
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