Being a creative design business
Our entrepreneur was sitting at Kit’s beach Vancouver with his accountant enjoying the sunset over drinks, when the accountant said, “Why don’t we cycle up to Granville Island along the beach tomorrow morning.
The entrepreneur replied, “I’m not so young anymore”. To which the accountant responded, “We can use a couple of old 1960s type bicycles I have. You know, the type with spring operated bells that go, Ring! Ring! We can cycle real slow.”
A creative design idea popped into the entrepreneurs head about getting a 1960s style bicycle designed with a motor included. The handles could have blood pulse monitors attached. The target market would be seniors who would love to bike around again but with less muscle power. This was the beginning of a new business idea. The internet of things is going to see the convergence of computing technology with many of the common tools we use.
In a continually evolving technology driven world, creative design is essential for sustaining success. When old ideas are combined, very often we get a new idea that may be the right response to changes in the market.
When it comes to internal business organization, many businesses from small to large now find it almost impossible to operate without the use of technology software. Even a snow removal one person operation finds it useful to have a smart phone to provide a reception and scheduling service to organise work and payment collection. In our technology driven world, automation is the fastest way to sustain and grow businesses.
By delegating routine task we will have more time for creative design to grow our business.
A competitive business leader constantly looks for ways to use existing concepts and tools to create something new that captivates the market. This requires brainstorming with stakeholders such as suppliers, staff, consultants, funders, and customers. To be creative in business requires different fields of knowledge and perspectives being combined into a holistic view that leads to an idea that can be commercialised.
The following are ingredients that help stimulate creative design that can lead to innovation and continual business growth:
Questions for Stakeholders
Pose questions to different stakeholder groups and then get your team to brainstorm and combine these ideas into a holistic view to stimulate fresh ideas. It is more effective if you have a team with different skills sets and specialisations.
The entrepreneur at Kit’s beach is a competitive leader who is constantly driven to take action on ideas. He knew how to assemble a team of engineers and specialist to design prototypes for test marketing. If successful he will go for commercial production.
We need to get feedback from customers on user experience of our products and services. Social media is a great way to reach out and get feedback from a wider audience of your target market.
Analysing information received in a timely manner adds value to the knowledge gained. Evidence based conclusions are extremely valuable.
To be creative we need to be systematic and structured in our approach to evaluating ideas. If you have been successful in leading a business project it means you have the skills to be creative.
The challenge is in combining our leadership skills in delivering on a project with fresh ideas to generate creative solutions in response to market needs. By constantly discussing with your stakeholders the new knowledge you gain you can stimulate creative designs that offer practical ideas for action.
International Business Consultant
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