Promote, Sell, Deliver & Get Paid
Online completes the transaction
Connect with Real People
The traditional brick and mortar storefront and printed catalogues have been used to get customers to do business by coming to the store, making a telephone call or using the postal service. These forms for connecting to convert prospects into customers remain important.
However, the internet now provides a cost effective and convenient medium for reaching customers locally and worldwide 24/7. The challenge is in creating an online message that is as compelling as a presentation you would make to a prospect in front of you.
Serve an Opportunity Moment
Jason got to his office job as usual and prepared to settle into another day of unexciting work functions. When it was time for his morning coffee break, out of pure frustration he started to surf the internet on his smart phone for alternative jobs. He found job openings in computer programming that looked interesting. Unfortunately, he lacked the qualifications.
But a web link took him to a 30 second video about a computer programming course available at a local college. He called the college and was connected to a career adviser. The conversation convinced him to start the application process immediately.
Jason has since graduated and now works as a computer programmer while pursuing a Master’s in Business Administration online. That coffee break opportunity moment of watching and acting on the video information changed his life forever.
The internet has increased choice for consumers who can very quickly research what is offered and make a fast decision. This can be done on a mobile device at any place and time.
The most interesting aspect of internet technology is its ability to initiate and complete the transaction with payment upfront.
The Power of Video Communications
Media richness and social acceptance is the foundation for effective communications in promoting your business. Audio-visual communications are more persuasive than emails and static websites.
A combination of logical and emotional messaging through video can be a powerful tool for persuading viewers. This is a great way to multiply the person to person communication technique in order to reach a wider audience.
Video can provide a human face and voice that enables businesses to build positive relationships with prospects and customers.
The advantage of web video advertising over television video advertising is the ability for consumers to do further product research and to buy as well as make payment all on the same computing device.
Build Customer Trust
Trust is important for online promotions. Build customer trust in your business by providing accurate, actionable information. Make watching and listening to your video broadcast a positive experience.
The internet is merely a tool for reaching real world customers. Your video communication
should generate a sense of trust in the message and the messenger.
Siddha Param
International Business Consultant
Reboot your business plan for sustained high growth
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