Your high growth partnerships
The young couple living in tropical Southeast Asia work from home designing shop interiors for small retail businesses worldwide. To date they have worked with clients in Thailand, Malaysia, Singapore, Indonesia, Australia, New Zealand and the United States. This commercial space design business operating through cyber space is an example of a Micro-Multinational Enterprise (MME) with a Trans-Pacific client base.
The wife focuses on the production and delivery of the designs. She takes instructions and designs the shop layout communicating online with the client throughout the process to ensure satisfaction with the service.
The husband focuses on marketing through social media. This is a full time job for him as he targets a specific niche market of small retailers. He promotes the design services by spending time building a relationship with prospects and those who could recommend their services.
Here are several ways you can grow your business in a networked world:
Be active in your local trade organization. Your industry colleagues are your natural advisers and promoters. Together you can organize events that showcase your industry and business.
The principle owner of a motor vehicle dealership group explained that the group was in the vehicle business and would help a customer to get any type of vehicle they want. The group is not limited to offering the brands they promote at their various dealership locations. This is possible because the principle owner is active in the industry trade organization. He is an advocate for the industry within the community. He has built up a network for cross referrals with other dealers of brands he does not display in his showrooms.
As the principle owner explained, we are specialist in motor vehicles and have the people to advise clients on any of their choices. This focused strategy allows the group to serve a wider customer base within the motor vehicle niche market.
This principle owner also keeps in touch with the latest information from manufacturers and business consultants. He ensures that the latest business best practices are implemented throughout the group.
A business leader builds trust by being an informed industry spokesperson in the community their business serves.
Business Network Meets
Most of us have experienced cold calls from sales people promoting products and services we may not need at that point in time. But when we get a call based on a referral from someone we know the possibility of doing business increases. Warm calling is when a business focuses on calling those who have expressed interest either directly or through a third party. This is why referrals and strong leads are essential. Warm calls turn strangers into listeners.
To be effective you need to define your market, identify your audience and seek out those who can help you to reach your target audience.
By attending regular business and community meetings you can build a network of business connections who can promote your business offerings to those who may be interested.
Promenade Business Exchange has become a business venue which promotes a cross-pollination of business ideas and groups in Winnipeg. At the business exchange meets connections are made that promote businesses.
Social Media Outreach
Social media is now a necessary part of a marketing campaign. When used effectively it can give a business the competitive edge that makes it a major industry player.
Social media can give you a lead over the competition because it is a promotion medium accessible 24 hours a day 7 days a week on demand. At 2.00am a late night audience may be retweeting your message to friends and relatives who may subsequently read your message at a convenient time.
Social media enables easy sharing and rebroadcasting of online flyers and videos at no additional cost to your business. This is an advantage over traditional print, radio and television.
It is significant that more and more consumers are accessing social media through smart phones that are with them practically all the time. Smart businesses are taking advantage of the opportunity to reach-out to the many people who are walking around with computers in their pockets and handbags. Now smart watches are making it even easier to get people’s attention.
Promenade Business Exchange is promoted through social media by StranRidge.com thus amplifying the word of mouth promotions by participants who attend the meetings and mixers organized. Through social media, events of participants are promoted to a wider audience.
These social media feeds are being resent and forwarded by other trade organizations and individuals resulting in a web of promotions. The result is greater community awareness of the businesses that have active representation.
Networking requires an investment of time in seeking out useful information for social media broadcast to a targeted audience. Through online replies, resends and forwarding of pertinent information we can reach a wider audience.
Social media is a two way street of learning and providing others with helpful feedback. Communicating in a manner that informs others is a skill that needs to be developed.
Success in social media comes from moving beyond broadcast towards engaging in ‘conversation” with your audience.
Define your niche market, identify your audience and start a conversation about your offerings.
International Business Consultant
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