Strand-Ridge
  • Home
  • Biz Services
    • Biz Consulting
    • Strategy Workshop
    • Public Speaking
    • Biz Training
  • StrandRidge Academy
    • Sustaining High Growth For Long Term Success
    • Global Productivity Mindset
    • On-Demand Video Archive
  • Biz Exchange Mall
  • Global Trade Promotion
  • Contact
  • About
  • Motivation To Succeed
    • Motivational Videos Archive
  • Events
    • Upcoming Events
    • North East Business Exchange
    • ARCHIVES 1
    • ARCHIVES 7
    • ARCHIVES 8
  • Leadership Insights
  • Strand-Ridge Cafe
  • Consent To Receive E-mails

December 10th, 2014

12/10/2014

0 Comments

 
Picture
Profit From Providing Free Solutions
Marketing as a community service


Here is how you can make money! Share your knowledge for free!

Build Consumer Confidence
You are probably wondering how you will make money from sharing for free. Well, the more people get to know about how your products or services benefit them the more confident they will be in either doing business with you or referring others to you.

Do market research on the needs of your target market. Identify the market segment and your niche in that segment. Reach out and provide your knowledge for free.

The personal computer market grew rapidly worldwide because it was so easy for bootleggers selling unlicensed copies of software to create the market which was then captured through a combination of education and enforcement of intellectual property law. People became aware through free information on the benefits of paying for software licences that provided updates and upgrades.  

Create A Market
Sharing for free may initially create a market that benefits others more then you. However, once prospects realize that you can give them added value they will turn to you for premium quality.

Sharing knowledge for free creates consumer awareness and familiarity. Sharing freely also establishes trust in your brand. Consumers will pay more for high quality products and services. Successful businesses know that to be competitive they must hire the best and deliver high quality. Multinational businesses succeed by hiring the best consultants from the leading business schools to give them a competitive edge.

Seek Advise on Latest Developments
Corporate leaders are willing to pay thousands of dollars for a weekend retreat with top business professors even though the book may be cheaper.  Leaders of small and medium sized businesses too can acquire a competitive edge by seeking out consulting advice.

Yes! Most of the information is available for free on the internet. But it is the human to human interaction with consultants that leads to deep insights and competitive advantages in the market place.

Benefit From Giving  
Giving away free samples as a marketing tool has been around for quite a long time. Now you have the opportunity to give knowledge away to a wider market through the internet. This can help you to grow your market share. Once consumers experience a benefit from your knowledge they will be willing to pay for added benefits.

A young entrepreneurial student was successful in selling to customers worldwide. When asked, “How did she get customers? The reply was, “Well, there are lots of people on social media”. She gives free advice and that builds trust. This young entrepreneur is growing her business while still attending business school.

Rework your marketing plan and business modal to grow your market by becoming a trusted adviser to the community you serve.

Siddha Param
International Business Consultant

Reboot your business plan for sustained high growth


Do share this article on social media and with those interested

0 Comments



Leave a Reply.

    Archives

    September 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    June 2017
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014

    STRAND-RIDGE news provides free business knowledge articles.

    Categories

    All
    High Growth Planning

    RSS Feed

Powered by Create your own unique website with customizable templates.