Strand-Ridge
  • Home
  • Biz Services
    • Biz Consulting
    • Strategy Workshop
    • Public Speaking
    • Biz Training
  • Centre for Excellence
    • Sustaining High Growth For Long Term Success
    • Global Productivity Mindset
    • On-Demand Video Archive
  • Biz Exchange Mall
  • Global Trade Promotion
  • Motivation To Succeed
    • Motivational Videos Archive
  • Events
    • Upcoming Events
    • North East Business Exchange
    • ARCHIVES 1
    • ARCHIVES 7
    • ARCHIVES 8
  • Leadership Insights
  • Strand-Ridge Cafe
  • About
  • Consent To Receive E-mails
  • Contact

THE COMPETITIVE LEADERSHIP PODCAST

E-Marketing

10/27/2014

0 Comments

 
Increasing Sales Through E-Marketing

Technology and customer connection

People are accessing the internet through a variety of devises from smart phones to tablets in addition to the traditional notebooks and personal computers. More people are now constantly connected to the internet with a smart device in the handbag or pocket. This means businesses have the opportunity to connect with prospects and customers practically 24/7.

Traveling through tropical Southeast Asia I am still very much connected with my North American based of contacts. I was able to chat with my Weekly Business Exchange group in Winnipeg from Singapore via video phone. All these technological connectivity offers us opportunities to maintain relationships and continue to deliver to local customers even when we are not in town. 

Also, we can have no more worries about traffic jams and weather conditions disrupting meetings. We can “travel remotely” and still be present to serve customers.

The internet allows businesses to develop deeper relationships with local customers. For example, word of mouth recommendations of friends and relatives can be transmitted electronically through short video clips. The challenge for businesses is in knowing how to combine internet connectivity with physical meetings to encourage sales. 

The local connectivity environment can shape peoples’ attitudes and confidence towards buying on line. In urban North America and modern Asian cities like Singapore for instance there are more internet users comfortable with buying on-line. For local businesses, internet connectivity through websites and social media can be built on with follow-up personal phone calls and physical meetings to build confidence and trigger the buying decision.

A physical brick and mortar store supporting on-line marketing and sales promotions can be effective in developing customer relations. This is the advantage that local businesses can leverage to effectively compete with the big on-line businesses.  

On-line marketing campaigns can be utilized to encourage buyers to visit both physical and E-commerce stores.

The advantage of an E-commerce store is physical distance is removed from the purchaser. A simple click and a product is selected on your website.  
Another click and you receive payment. Delivery can be made locally or worldwide by courier and delivery companies.
 

Positive consumer experiences and recommendations by friends, relatives, neighbours and associates can be promoted through social media. Building trust in your business through on-line and off-line physical interactions is important in giving confidence to prospects. Do spend time with your team and consultants to develop a marketing plan focused on establishing relationships.

Your marketing plan should help you identify the needs of the niche groups in your target market. Remember, satisfied customers are very often your best advocates in building trust in you and your products.

The internet is not just a tool creating new on-line markets but is also a tool that can encourage more shopping at your physical local store.  

Siddha Param
International Business Consultant
Reboot your business plan for sustained high growth

Do share this article on social media and with those interested


0 Comments



Leave a Reply.

    Archives

    September 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    June 2017
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014

    STRAND-RIDGE news provides free business knowledge articles.

    Categories

    All
    High Growth Planning

    RSS Feed

Powered by Create your own unique website with customizable templates.