Find opportunity amidst change
The very nature of a global economy is, it creates uncertainty and opportunities very often at the same time.
Having a global opportunity mindset can lead to business consolidation and expansion.
It is said, expansion is life and contraction is death. Very often 80% of business comes from the 20% of loyal customers who need to be constantly cultivated and encouraged to remain loyal. However, it is important to not put all your eggs in one basket.
Consolidation and expansion through cost effective promotions is a key component for growth in a fluctuating economy. It is the most adaptable businesses that survive and thrive under all economic conditions.
Businesses that have adopted social media and smart technology are finding markets through cyber-connections. The truly successful businesses have an online community around the products and services offered. Websites are being transformed into platforms for video promotions. The mantra in internet research is, why read an online article when you can listen to a video explaining the product.
All businesses need to have an online video presence. In order to not get “lost in cyber space” it is vital to have an online community utilizing websites, cross-hostings and social media to promote video presentations.
Imagine being able to make your presentation to individuals at their computer and on their smart devices. A video promotion allows you to speak to prospects and customers at their convenience.
You can be at a business exchange meet with the ability to tell people what it is that you offer 24 hours a day, 7 days a week. This multiplies the reach of your sales pitch and makes it available on demand at the convenience of prospects and consumers.
Create an online presence that allows your business to stay open all day all year round. Seek out business consultants to work with your team to identify and reach your niche market. Serving the customer at the customer’s time of choosing is quickly becoming the new normal. Seize the opportunity this offers.
Remember, a video can turn viewers into fans , consumers and advocates
International Business Consultant
Reboot your business plan for sustained high growth
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