A lasting positive emotional bond
After months of hard work with long hours, delivering quality to customers and spending time staying in touch after the sales to ensure continual customer satisfaction, it was time for a vacation.
Our successful entrepreneur couple listened to recommendations from friends and researched the internet settling for a beach front hotel destination. From the moment they arrived it was an experience of sheer luxury and constant pampering; warm smiles all around; a room décor of fine furnishing and beautiful paintings; a sea front view of exquisite beauty; a butler at their service; a trendy restaurant with a chef who created unique dishes based on their personal taste; everything was pure indulgence.
The days spent at this vacation retreat was indeed a taste of paradise. No wonder our entrepreneur couple have kept returning to this get away. The philosophy of the hotel was simple. It was “a haven designed to pamper and delight each and every guest”. Quality amenities and service was the hallmark. The hotel succeeds because it did not stop at writing down the vision and values of the business. Rather, it implemented the vision and practiced those values. In short, it was a business with integrity.
Business Values, Beliefs and Principles
The word integrity comes from an ancient Greek word that conveys the meaning of a sense of inner wholeness. It relates back to your values, beliefs and principles that lead to making decisions and taking action that is seen to be just and fair by the community within which you operate.
Integrity, Trust and Customer Relations
To conduct business with integrity requires actions to be consistent with declared values, methods, standards, and expectations of those you deal with in the business organization and across the supply chain set up to deliver customer satisfaction. Integrity conveys truthfulness and builds trust in business relations.
Relationship Marketing and a Competitive Edge
In this sense integrity is considered the secret weapon that can be deployed to build a relationship of trust with customers that gives your business the competitive edge to out-perform the competition.
Apply integrity and declare your values, then, conduct your business based on those values. Give information and provide knowledge freely about your business. The more transparent your business, the more confident will prospects and customers be with your business.
Information and knowledge allows businesses to pull ahead of the competition. Spend time sharing your knowledge with the community you serve and build a relationship of trust.
Compromising on integrity will result in substandard service and consumer distrust. This leads to business failure. It is therefore critical for businesses to practice integrity in all aspects of production, delivery and customer relations. This cements a relationship of trust that leads to high growth and long term success.
International Business Consultant
Reboot your business plan for sustained high growth.