Technology and the human touch
It is critical to understand your customers. The 80/20 rule states that 80% of your sales come from a well-defined 20% of your prospective customer base. To connect with prospective customers work on a marketing plan that allows you to reach your target market.
Both the electronic and traditional marketing tools have roles to play. You can build a virtual community interested in what you offer. However, connecting at a human level through actual meetings and telling of stories of human experiences can build trust in what your business offers. Take action to initiate and complete business transactions with prospects who have come to know you.
It is important to build relationships with prospects by getting to know them well. Identify the best ways to connect with them by finding out how you can help them fulfill a need or desire.
The internet enables businesses to reach out to a defined group across a wider geographical area. Consider means for delivering your products or services to this defined group.
A website and an on-line social media presence coupled with fixed venues where prospects can meet you or team members for face to face meetings gives you the advantage of being available through multiple avenues.
The right mix of physical meetings and on-line constant connection can be very effective in closing the sales for business success.
International Business Consultant
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