CRM And Competitive Leadership
The speaker at a community service club meeting informed everyone she was trying to solve the problem of transportation to school for students in a local neighbourhood during the winter months. There was no school bus service and the snow made it difficult for them to walk the 20 minutes to school.
A local car dealer who was a member of the club immediately volunteered the services of curtesy vans operated by his dealership. He did this spontaneously. Everyone at the meeting congratulated him and acknowledged his tremendous contributions to community service. Needless to say whenever someone in the club needed a car it was this individual they turned to. Social exchanges can promote business.
A business leader who strives to improve the lives of others invariably creates goodwill within the community. This is an intangible asset that contributes towards brand value that promotes business.
Establishing Community Relations
Competitive leaders invest time in establishing and nurturing relations internally within the business and externally with other businesses and the communities in which they do business. These leaders support and participate in community events because it is a positive human experience.
Competitive leaders recognise the importance of collaborations across diverse groups. They encourage team members to get involved in collaborative networks outside their specialist areas in order to stimulate innovation at the workplace. .
They develop and maintain relationships with key community groups, external agencies, and other interested parties. They will have a community relations policy and plan of action as an integral part of their overall business plan.
Your Stakeholder Community
The challenge for all businesses is in maintaining an efficient supply chain that delivers satisfaction to customers. Competitive leaders will invest time and money into building strong relationships will all stakeholders including financiers, suppliers, team members, consultants, customers and the wider community.
A coffee company that operates on fare trade principles invites stakeholders for vacations in plantations from where the coffee beans are sourced. Visitors learn about how their role in the vast supply chain from plantation to the café improves the lives of coffee growers and their families with schools and health facilities built with funds from the coffee company.
By building strong community relations across the supply chain from bean to cup this coffee company has established a sustainable business that is on a trajectory to high growth.
Invest in community relations and enjoy the human and financial profit.
International Business Consultant
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