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Market Leadership

4/20/2016

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Building Digital Competitive Advantage
Amplifying networking with technology 

 
Time is the biggest constraint on networking for business. Sales require building consumer trust in you and what you offer. But trust requires investing time developing positive relationships. The deeper your relationships are with a wider segment of the community the bigger the pool of prospective customers.
 
Brick and Click Marketing
To create consumer confidence in your business make it easy for them to research you and your businesses online. You can show-off your business with an online video that encourages prospects to phone for a meeting.
 
Coffee shops have always been popular business meeting places. Jonathan’s a coffee house in London, England where traders met to negotiate on goods from North America and the East Indies evolved into the London Stock Exchange.
 
In Winnipeg the Promenade Business Exchange launched 2 years ago at Fort Gibraltar has now evolved into a weekly Friday brick meeting at the Promenade Café and Wine 
 
Listing your business on BizExchangeMall.com makes it easy for prospects to click on your phone number to contact you. The listings also act as your phone directory easily accessible on a smart phone.   
 
We now have a North East Business Exchange launched this year with weekly Thursday brick meetings at L’Arche Tova Café.
 
BizExchangeMall.com is a listing of businesses at both Exchanges and of those requesting listing online. This multiplies the number of phone contacts you can click to connect with.
 
This feature brings together 3 mediums of communication, brick meetings, online click connections and the telephone which is a highly effective communication medium that can effectively build trust and establish human relationships.
 
Building trust and establishing human relationships are essential for sales and business success.     
 
Amplifying Market Presence
BizExchangeMall.com is promoted in print to encourage businesses to request listing online. This online business community is promoted with positive social messaging through YouTube Google+ Twitter Facebook and LinkedIn social media.
 
The operative word is “social”. Listed members are encouraged to have their business and social events posted on the Promenade Business Exchange Facebook page. Do “like” this page.
 
 
Digital Competitive Advantage
Local communities are now connected online 24/7 through a web of online platforms. This gives a competitive advantage to businesses with an online presence.  .
 
An online video is a great way to introduce your offering. Remember your initial sales pitch can be online 24/7. This is a cost effective medium that is environmentally friendly. Request Listing upgrade to Premium or Premium Plus and enjoy the increased digital competitive advantage.

Utilize a high growth action plan to leverage technology, promote your brand widely and improve your supply chain efficiency.
 
Be honest and critical in your assessment of your business. Seek out consultants in specialist areas to make an assessment of your productivity and to prepare an action plan that leads to greater competitive advantage.
 
Siddha Param
International Business Consultant

Reboot your business plan for sustained high growth

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