Achieve daily targets & long term goals
Business operations need to focus on achieving immediate targets and solving daily challenges. This is important because the future happens one second at a time.
While making sure daily task are completed, leaders also need to keep focused on long term goals and the ultimate vision.
Strategic action requires leveraging strengths to sustain business growth in good and bad economic times. This means staying focused on your vision while innovating in response to changes in the market.
Think of the technology entrepreneurs who took us from home computers, to music download, smart phones and now multiple-streaming devices. The products offered may have evolved but the vision to deliver computing power to individuals has not changed.
The daily activities of business can be delegated but planning and taking strategic action requires leadership.
Strategic action requires us to think, plan and motivate others to achieve long term success.
Strategy And Innovation
A young entrepreneur started a clothing store that sold casual wear for the trendy music community that patronised local clubs and music concerts. He got a popular local band to wear his clothes giving him a boost in marketing.
To grow the business he started tweeting to a wider audience who were interested in the trendy music scene and reached out to a wider market beyond the city. He branched out into selling smart casual wear and fashion accessories in response to request from his social media audience. He has now outsourced his social media promotion as part of his community relations management strategy.
His vision of providing feel good fashion to a feel good community has not changed. But in widening his line of clothing and fashion wear his operations has grown and he has had to hire an operations manager to assemble a team to manufacture the increasing variety of products now offered.
The success of such leaders is mainly due to their ability to plan and act strategically in hiring the right people to perform the daily task necessary for success.
Our young entrepreneur is now recognised as being an integral part of the local trendy music community which his business serves.
Strategic thinking requires an ability to understand the dynamic relationship between the business and the market. It requires a big picture view that takes into account information from all the right sources and disciplines to create an objective view. We need to ask the right questions and analyse the answers.
The idea is to connect the dots between seemingly unrelated events and data that identify patterns, relationships and trends. Established assumptions need to be challenged and innovative responses should be encouraged and explored.
All information from both internal and external sources should be considered when formulating a strategic response to changes in the community and the market.
Strategic planning incorporates innovation to ensure sustained high growth.
International Business Consultant
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