Tell your compelling story
Anita Roddick’s story is as much about her as it is about the global brand she created. She believed that success is more than a good idea. It is also about timing. Her shop arrived just as Europe was going 'green’. The shop has always stood out with its green colour.
The shop and Anita Roddick have always been closely identified in the minds of the public. It is difficult to separate the company values from the issues that Anita Roddick cared passionately about – social responsibility, respect for human rights, the environment and animal protection, and an absolute belief in community trade.
Anita Roddick’s story is also an excellent story of public relations that targets the consumer with products to buy within the framework of a human journey of connecting values, people and products.
The news articles under StrandRidge.com are based on promoting the value of learning from the stories of successful entrepreneurs. Acting on the knowledge gained can lead us to more business opportunities.
The following are tips on how to craft and tell your business story to generate greater public awareness and to build relations with a community of consumers:
Begin by identifying the problem you are proposing to solve or need you can fulfill. A juice stall may exist not just to quench peoples thirst. There may be health benefits or a trend attached to it.
Describe what compelled you to identify the need and how you came up with the solution. Write about the satisfaction you and the consumer felt when applying your solution.
All businesses have a story of the beginning, the lessons learned from successes and failures as well as interesting events on the journey to where it is today.
Tell the story of the events and the human emotions involved in your journey. This makes the story memorable.
Explain what has kept you going in the business. People love to hear stories of endurance, persistence and resolve to stay the course in order to achieve a goal.
The telling and retelling of your story of perseverance can help you to re-enforce your passion for the business and compel consumers to want to be a part of your story.
It is good public relations to communicate your business story to an audience that includes prospects and consumers. A seller of refreshing flavoured teas may want to target trendy cafés and places where those practising healthy living congregate.
Your audience should also include those who provide the medium of communication such as journalist in the print media and online mavens on social media.
Always remain interested in the individuals and communities you serve. Building a relationship requires telling a story that is interesting while remaining informative. The essence of the story must remain on the solutions you offer the reader.
Keep communicating your story at business exchanges and meetings in the community you serve to build the long term relationships necessary for sustained success.
International Business Consultant
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